The reasons for building an online portfolio can be many and varied. Freelancers use it to show off their work and allow potential clients to contact them.
Students and job seekers can build an online portfolio to demonstrate their skills to companies and convince them to call them for an interview.
In brief, a portfolio would attract potential consumers and promote your profile in your sector.
The 5 Rules For Creating An Effective Portfolio Site With WordPress
1. The Layout Is Your Business Card
As soon as you land on a site, the first thing you notice is the layout of the web page.
The keyword for creating an effective layout is "simplicity."
It's not about being trivial but structuring your page in a smart, user-friendly, and efficient way.
It is needless to say that the layout of your portfolio site should be responsive so that it works well on every screen size.
Remove non-essential elements to show off your work and achieve a balance between creativity and optimal user experience.
Of course, these are also important elements, but they should not take precedence over the central content of your page.
2. Pick Your Logo Wisely
The logo is more than a static symbol, and it should convey both your personality and your profession.
I suggest you place the logo in the top left because the human eye is tricked into paying more attention to that part of the screen.
In this way, your logo will be the first image seen by your site's users and will remain more printed.
Attaching the logo to the top left of the homepage is now a convention for websites, so visitors can also expect to find this feature in your portfolio.
You may also use your logo combined with a tagline and a concise, punchy statement that describes you and your work.
3. Increase Your Credibility
One of the main goals of your WordPress portfolio site is to increase your credibility and inspire trust in your users and potential customers.
To do this, include a dedicated section for this purpose in your past clients' testimonials.
Using WordPress, you can add testimonials using widgets such as Testimonials Widget.
Wondering how to get these testimonials?
Do not hesitate to ask the clients you have worked with and, why not, your former colleagues or managers.
When you've finished working on something you're particularly proud of, ask your clients to write you a testimonial and get permission to post it on your site.
Also, insert the link to the reference project to emphasize the authenticity of the testimony.
4. Increase Your Visibility
It seems obvious, but expanding your field of vision allows you to be more popular and increase your chances of being noticed by a potential client or employer.
For this reason, I recommend creating a blog and a personal social media page that you will use to advertise your portfolio site.
Maintain frequent content updates and use these platforms to highlight your presence in the professional referral network.
Talk about the events and conferences you attend, and show your contributions and contacts.
5. Keep Your Contact Info Easy To Access
It's critical to remember that your viewers should be able to reach you with ease.
For this reason, your phone contact and email must be easily located on your WordPress portfolio site.
Conclusion
Today, I showed you how to design a successful WordPress portfolio site, including how to organize your site both visually and content-wise, what information to include in your portfolio, and a few tips to make it even more impactful.
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